Pan Am 2015

Pan Am 2015: ticket sales are up, sponsors' impression values are through the roof, but what about the athletes?

Pan Am 2015: ticket sales are up, sponsors' impression values are through the roof, but what about the athletes?

Unlike the Olympics, there aren’t any financial rewards for placing in the top three at the Pan Am or Commonwealth games. Any money that goes to the athletes does so through sponsors, and according to Gleadle, meaningful sponsorship is not always easy to come by at this level...