Sponsorship Essentials

Sponsorship Essentials: Featured Deal of the Week

Sponsorship Essentials: Featured Deal of the Week

In this week's "Sponsorship Essentials: Featured Deal of the Week", we're looking at the unprecedented deal struck between the University of Southern California and United Airlines. Announced at the end of January, United Airlines purchased the naming rights for the Los Angeles Memorial Coliseum for $69 million over 16 years. This is a monumental deal, and we want to know what you think! 

Sponsorship Essentials: Q&A w/ Thomas Wills, CEO of BWA

Sponsorship Essentials: Q&A w/ Thomas Wills, CEO of BWA

Thomas Wills is the President and CEO of Bonham/Wills & Associates.  By 30, he was heading up one of the bigger players in the sponsorship, valuation, and negotiating world.  Today, in part one in our series, "Sponsorship Essentials", he sits down with us and lends us valuable insight into the sponsorship and naming rights industry, (all done in 10 minutes or less).