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Technology Game Changers

Technology Game Changers

A front runner within the wearable side of technologies is Catapult.  It has been a breakthrough company with major investors like Mark Cuban, and multinational brands Adidas, Reebok and Nike. This micro-sensor (essentially) is currently utilised by over 300 teams around the globe and it provides a more analytical perspective in “real-time”.  When partnered with the visual assistance such as Sport VU. This allows sports scientists access to a full breakdown of the game,  player performance, coordination and a series of algorithms quantifying player interactions generated by the raw data. 

The Meteoric Rise of eSports

The Meteoric Rise of eSports

Why would anyone want to watch someone else play a computer game? That’s the questions that a lot of sport marketers may have asked themselves when first witnessing the advent of professional gaming tournaments, or as the industry calls it, eSports. The answer may lie in the ‘professional’ part.