Why Naming Rights? 

This is a question we often get from prospective corporate sponsors who are curious about this growing trend in the sponsorship world.  This week's post highlights what many corporate sponsors and sports and entertainment properties find attractive about naming rights by covering some of the benefits that both sides gain when entering into a naming rights agreement. 

As Naming Rights deals increase in breadth and frequency, inevitably so does the probability of strange, ill-fitted, or downright hilarious stadium and arena names.

Here are eight of the wackiest past and present sports facility names we liked best:

Deemed as ‘The Fight of the Century’ by insiders and fans alike, the faceoff is wrought with the hype of a long and dramatic oppositional build up.

The most sought-after demographic is the 94 million Americans in Generations Y and Z, many of whom have yet to cement their fiscal loyalty and who face a dizzying number of options as to where to get their next loan. However, as most marketing professionals know, reaching Gen Y and Z is not an easy task. The demographic is highly segmented as an audience due to their divided and selective engagement in various forms of media and a general immunity to traditional forms of marketing resultant from a lifetime of exposure to advertising via multiple mediums.

 The athletes weren’t the only players giving it their all on the courts over the course of the challenging tournament however. March Madness hosts some equally well-known corporate players, all vying for their moment in the spotlight in hopes to transfer fan avidity into brand loyalty.