Our Mission
Here at Bonham/Wills & Associates, we know that the corporate marketing of sport, entertainment, and cultural properties takes place in an ever changing environment. That’s why we are committed to providing our clients with the best and most current strategic guidance available. Bonham/Wills & Associates adheres to a simple philosophy of making sure we exceed our clients’ expectations in everything we do. We stand behind $12.5 billion worth of sponsorship relationships and use this extensive experience to go-to-bat with our clients and guide them through their vital decision-making processes. At Bonham/Wills & Associates, we make it our mission to provide our clients with cutting edge consulting services that presents them with the necessary information to succeed in their central marketing endeavors. We stand by our work, and our clients do too.
Our Services
From evaluation and market research studies to sales and negotiations, Bonham/Wills & Associates has a proven track record of identifying the right marketing mix and delivering measurable results for our clients.
We specialize in all facets of the sponsorship market, whether you have a property you are bringing to market or are looking for representation as a brand, we have the experience to get it done.
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Bonham/Wills & Associates has over 30 years of combined sports marketing experience and we are able to approach the marketplace with the assurance that our sales methods are reality-based and proven.
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Bonham/Wills & Associates has a wealth of contacts throughout corporate America. This enables us to put your national marketing offer in front of qualified prospects with maximum efficiency. In doing so, we craft impactful collateral materials and are able to offer recommendations and strategies to maximize the potential of your sponsorship opportunity.
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The hallmark of Bonham/Wills & Associates' services is evaluation. In general, corporations consult us to better understand the cost/value ratio of their sponsorship initiatives, while properties look to us for an objective third-party evaluation of their worth in the marketplace. Both sides of the sponsorship equation use our services to strategically enhance the client's potential and value.
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Bonham/Wills & Associates doesn't evaluate their clients' business objectives in a vacuum. We interpret the data and filter it through our years of industry experience to give our corporate and property clients valuable strategic insight and direction.
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Effective sports and entertainment marketing in today's environment demands a greater understanding of key constituencies, particularly fans and consumers. To do this, Bonham/Wills & Associates provides both customized and standardized research studies - but the process doesn't end there.
What our clients are saying
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We engaged The Bonham Group because I knew they would bring both purpose and science to our title search. We recently concluded a partnership with Qwest for entitlement of our stadium and I can honestly say that without Bonham's active support and negotiating expertise we would likely still be in the market searching for a partner.
Tod Leiweke
CEO, Seattle Seahawks.
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When we decided to move seriously forward with a partnership with AEG, we looked at several industry experts to hep us not only help us evaluate but also negotiate this opportunity, From your first presentation to us, we realized that The Bonham Group was the right company to represent us for this project..... you never stopped looking for ways for it to be completed, that satisfied both parties.
Amanda Jennings
Head of Sponsorship, O2
Contact us
At BWA, we’re with you every step of the way. From asset inventory, assessment, valuation, through to sales and negotiation of your properties. We are here to ensure you capitalize on all available opportunities and leave nothing on the table.
Reach out to learn more about our process and how we can help you understand the complex and ever changing sponsorship landscape.