Our Mission
Here at Bonham/Wills & Associates, we know that the corporate marketing of sport, entertainment, and cultural properties takes place in an ever changing environment. That’s why we are committed to providing our clients with the best and most current strategic guidance available. Bonham/Wills & Associates adheres to a simple philosophy of making sure we exceed our clients’ expectations in everything we do. We stand behind $12.5 billion worth of sponsorship relationships and use this extensive experience to go-to-bat with our clients and guide them through their vital decision-making processes. At Bonham/Wills & Associates, we make it our mission to provide our clients with cutting edge consulting services that presents them with the necessary information to succeed in their central marketing endeavors. We stand by our work, and our clients do too.
Our Services
From evaluation and market research studies to sales and negotiations, Bonham/Wills & Associates has a proven track record of identifying the right marketing mix and delivering measurable results for our clients.
We specialize in all facets of the sponsorship market, whether you have a property you are bringing to market or are looking for representation as a brand, we have the experience to get it done.
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Bonham/Wills & Associates has over 30 years of combined sports marketing experience and we are able to approach the marketplace with the assurance that our sales methods are reality-based and proven.
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Bonham/Wills & Associates has a wealth of contacts throughout corporate America. This enables us to put your national marketing offer in front of qualified prospects with maximum efficiency. In doing so, we craft impactful collateral materials and are able to offer recommendations and strategies to maximize the potential of your sponsorship opportunity.
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The hallmark of Bonham/Wills & Associates' services is evaluation. In general, corporations consult us to better understand the cost/value ratio of their sponsorship initiatives, while properties look to us for an objective third-party evaluation of their worth in the marketplace. Both sides of the sponsorship equation use our services to strategically enhance the client's potential and value.
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Bonham/Wills & Associates doesn't evaluate their clients' business objectives in a vacuum. We interpret the data and filter it through our years of industry experience to give our corporate and property clients valuable strategic insight and direction.
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Effective sports and entertainment marketing in today's environment demands a greater understanding of key constituencies, particularly fans and consumers. To do this, Bonham/Wills & Associates provides both customized and standardized research studies - but the process doesn't end there.
Proven Impact: How we drive success
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Subaru engaged Bonham/Wills & Associates to evaluate a sponsorship proposal from the ASPCA, ensuring alignment with brand values and maximizing potential impact. BWA conducted a comprehensive review, benchmarking the opportunity against similar sponsorships and assessing tangible and intangible benefits. A detailed media valuation quantified exposure, helping Subaru make an informed decision. The analysis led to a strategic partnership that has lasted over 15 years, reinforcing Subaru’s commitment to animal welfare and social responsibility while delivering strong brand engagement and ROI.
Subaru & ASPCA Partnership: A Data-Driven Decision
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Enterprise Rent-A-Car partnered with Bonham/Wills & Associates to analyze the value of its NASCAR sponsorship and quantify its brand exposure. BWA conducted a detailed media valuation, measuring brand visibility across TV, radio, and on-site activations. Insights from this analysis helped Enterprise optimize future sponsorship investments, enhance audience engagement, and improve brand impact through more effective media strategies. The data-driven approach provided Enterprise with a clear understanding of its sponsorship’s effectiveness, allowing for strategic decision-making that maximized return on investment and strengthened its position in motorsports marketing.
Enterprise & NASCAR: Maximizing Brand Exposure
Contact us
At BWA, we’re with you every step of the way. From asset inventory, assessment, valuation, through to sales and negotiation of your properties. We are here to ensure you capitalize on all available opportunities and leave nothing on the table.
Reach out to learn more about our process and how we can help you understand the complex and ever changing sponsorship landscape.