President & CEO

Thomas manages and oversees all projects and business development for Bonham/Wills & Associates. He is a graduate of Neuroscience from Dalhousie University, where he finished top of his class with a 4.0 GPA. During his tenure at Dalhousie, Thomas worked in a prominent pharmacology lab researching neuroprotection with several platinum drugs as well as with flavonoids. Following graduation, Thomas passed up the opportunity to study medicine in order to follow his entrepreneurial spirit in the world of sports and entertainment. His diverse background brings Bonham/Wills & Associates an invaluable combination of pragmatism, creativeness, and vision.

Thomas began working for Bonham & Associates as an Analyst before being promoted to Project Manager. In this role, Thomas established himself as a key member of the Bonham/Wills & Associates team. Naturally, he moved into a business development role in which he could use his entrepreneurial skills to grow the firm. In 2012, Thomas and Dean Bonham entered into an exclusive business relationship and thus the birth of Bonham/Wills & Associates. Shortly thereafter, Thomas moved the firm’s headquarters to his hometown of Vancouver, Canada. As President and CEO, Thomas oversees all business development, client services, and analytics.

As an industry expert, Thomas has been featured in numerous press articles regarding sponsorship. In addition to this, Thomas has consulted for some of the world’s most prestigious sports and entertainment properties, as well as a number of the leading global corporations.

In his spare time, Thomas enjoys travelling both nationally and internationally. He has travelled and backpacked throughout Australia, India, Nepal, South-East Asia, among many other places. Thomas also is very active within his community by promoting health and wellness through sports. As an avid sports and business fan, Thomas channels these passions into his work with Bonham/Wills & Associates. In 2013, Thomas became a Board of Director for Big Brother’s of Greater Vancouver (BBGV).

Chairman & Partner

For over thirty-five years, Dean Bonham has been a pioneer in the development and implementation of comprehensive sports marketing strategies and solutions for major national and international sports, entertainment and corporate clients. Having served as president of an NBA franchise and with a reputation as a leading negotiator in the business of sports, he is widely regarded as one of the authorities in the sports and entertainment marketing industries.

Bonham has helped form and/or served on the board of five sports authorities/commissions; The Denver Baseball Commission, The Mayor’s Counsel on Physical Fitness, The Governor’s Council on Physical Fitness, The Denver Corporate Games, The Special Olympics and The Colorado Sports Counsel.

Bonham has personally negotiated more than two and a half billion dollars’ worth of sports and entertainment contracts with or for companies such as IBM, Chrysler, Coca-Cola, Pepsi, Progressive Insurance, Quest Communications, Oracle, Pacific Life, Ford Motor Company, Ericsson, Budweiser and AT&T. He has also worked on behalf of many national and international sports and entertainment clients such as the NHL, the NFL, the NBA, DIRECTV, Universal Studios, Motown Records, The House of Blues, Sporting News Radio, the Denver Nuggets, Caesars World, the University of North Carolina, the Cleveland Cavaliers, the Houston Rockets, the Golden State Warriors, the Seattle Seahawks, the Pittsburgh Penguins, the Arizona Diamondbacks, the Arsenal Football Club, the Manchester City Football Club, the Blackburn Rovers Football Club, the Scottish Football Association, the West Ham United Football Club, the Everton Football Club, the Brighton & Hove Albion Football Club, the Flamengo Football Club and the British Motor Show.

Additionally, Bonham:

• Negotiated the groundbreaking naming rights sponsorship package for his client O2, the British mobile phone company, for the former Millennium Dome in London; “The O2” is now regarded as the top entertainment venue in Europe and one of the top in the world.

• Acted as lead negotiator in more naming rights negotiations than any sports executive in the world: Oracle Arena in Oakland, Honda Center in Anaheim, Qwest Field in Seattle, Toyota Center in Houston, U.S. Cellular Field in Chicago, San Diego’s PETCO Park, Ford Field in Detroit, PNC Park in Pittsburgh, the Xcel Energy Center in St. Paul and Ameriquest Field in Arlington; and

• Served as lead negotiator for Ameriquest in finalizing its agreement with the National Football League to become the NFL’s official mortgage company and title sponsor of the 2005 Super Bowl halftime show.

Bonham's views on Olympic and league sponsorship, equity financing, logo exposure, Stadium/arena naming rights, TV rights, sports facility financing, women's sports, formation of sports authorities/ commissions, major sports league labor issues and Stadium/arena signage issues have been quoted in virtually every major publication in the United States and many in Europe. He was also the author of the widely acclaimed sports column, “Boardroom Sports” for almost a decade.

Bonham has been a featured guest on ABC’s Nightline, CBS’s Early Show, CNN's Moneyline, CNBC, Fox News and Canadian Public Television. He has been the host of several cable television sports shows in which he interviewed guests such as: NBA Commissioner, David Stern; NBA and Major League Baseball owner, Jerry Colangelo and Black Entertainment Network founder, Robert Johnson.

Bonham has also been a featured speaker at numerous international sports and entertainment conferences and a guest professor at several U. S. Universities including NYU, University of Colorado, Denver University and Portland State University.

Director, Strategic Partnerships

Drew joined the Bonham Wills team in November 2023 after spending 13+ years selling partnerships on a local, regional, and national scale. He received a Bachelor’s Degree in Sports Management and Sports Science with a focus in Business Administration from Erskine College. In addition to earning a degree, Drew was recruited and awarded a scholarship to play goalkeeper on the Varsity Men’s Soccer team. During the summers, he worked for one of the country’s winningest and most well-respected soccer coaches, Ralph Lundy, at his soccer camps in NC, SC, and GA. It was here that Drew learned the importance of a strong work ethic and how to lead by example.

Upon playing one season of soccer in USL 1, he decided to hang up his gloves and boots, and accepted an internship to work for the Wake Forest Sports Network. There, he discovered his passion for the business side of sports. Drew exceeded his new business goals and was elevated to an Account executive at the Marshall property. While at Marshall, he helped the property achieve its revenue goal shortly after the football season kicked off by outdoing multiple sales goals. After 13-months in Huntington, West Virginia, Drew was promoted to Assistant Athletic Director, Revenue Generation and returned to Wake Forest University where he continued to surpass revenue goals on both the corporate partnership and fundraising sides of the business.

After five-years in the college sports business, in 2013, he transitioned to a national sales position for Huddle, a start-up High School sports company whose goal was to aggregate High Schools across the US into a property where brands can participate. In his eight-years at Huddle, he helped the company grow from under $3M in annual revenue to almost $10M. Drew secured landmark deals with brands like Aquafina, Allegacy Federal Credit Union, 7-Eleven, Hardee’s, Kellogg’s, Walmart, Truist, Home Depot, Anthem, Jersey Mike’s, AdventHealth, T-Mobile and Subway to help shape Huddle into what it is today. With the revenue that Drew and his team generated, Huddle launched a digital tickets and transaction product for schools called GoFan. Today, GoFan, is the leading digital ticketing solution for high school events, working with more than 35 state athletic associations. 

Chief Design Officer

Ken Chong is an award-winning Creative Director at Scale Projects, where he leads the development of innovative brand strategies and campaign creative for Tier 1 businesses across North America. He sits in the Chief Design Officer role at BWA and provide strategic guidance to both the firm and it’s clients. A graduate of Queens University who brings over 20 years of industry experience to his role.

Throughout Ken’s career, he has worked with renowned brands such as Canopy Growth Corp, Sapporo Beer, Converse, Dickies, and many others. His expertise in transforming creative concepts into actionable strategies has made him a sought-after professional in the branding and marketing space. In addition to this, he has over a decade of experience applying his skills and approach to the successful sales and negotiation of numerous properties in the sponsorship and naming rights space alongside Bonham/Wills & Associates.

Ken also holds the position of Chief Brand Officer with Bravo Whiskey Alpha, bringing his direction and lens to the esports and gaming space. No matter the industry, his strategic vision and leadership have consistently delivered exceptional results for his clients and his teams.