How you do it, is more important
than what you do.
Our Services
Strategic Consulting
Bonham/Wills & Associates doesn't evaluate their clients' business objectives in a vacuum. We interpret the data and filter it through our years of industry experience to give our corporate and property clients valuable strategic insight and direction. This strategic counsel, for example, can show corporations how to adjust their sponsorship planning and implementation to immediately increase their brand exposure and drive sales. Conversely, Bonham/Wills & Associates can guide properties in making sales and marketing decisions that will generate incremental revenue, as well as help renew existing sponsors.
Negotiation
The Bonham/Wills & Associates team has negotiated more than $3.5 billion in sponsorship contracts on behalf of corporate and property clients. Unlike other agencies, BWA has extensive experience sitting on both sides of the sponsorship table. We understand the nuances of complex sponsor-property partnerships. We have over 35 Years representing both properties and brands.
Our process is rooted in data driven insights and we stand behind our valuations to ensure we leave nothing on the table.
Sales
Bonham/Wills & Associates has a wealth of contacts throughout corporate America. This enables us to put your national marketing offer in front of qualified prospects with maximum efficiency. In doing so, we craft impactful collateral materials and are able to offer recommendations and strategies to maximize the potential of your sponsorship opportunity.
The types of properties that use our sales and/or negotiation expertise are: Sports Facilities, Convention Centers, Universities and Entertainment Properties.
Evaluation
The hallmark of Bonham/Wills & Associates' services is evaluation. In general, corporations consult us to better understand the cost/value ratio of their sponsorship initiatives, while properties look to us for an objective third-party evaluation of their worth in the marketplace. Both sides of the sponsorship equation use our services to strategically enhance the client's potential and value. The analyses Bonham/Wills & Associates conduct have proven an invaluable tool in contract negotiations. Bonham/Wills & Associates has evaluated more than $13.5 billion in sponsorship value for our corporate and property clients.
Market Research
Effective sports and entertainment marketing in today's environment demands a greater understanding of key constituencies, particularly fans and consumers. To do this, Bonham/Wills & Associates provides both customized and standardized research studies - but the process doesn't end there.
Our strength lies in recognizing that the true value of research does not come from simply obtaining data, but from the strategic initiatives based on those data. Our reports provide your organization with strategic insights that help you determine your most effective actions going forward.